Could Google seal the Presidency?
Google could change the result of the Presidential election based on where it ranks candidates in its search results, a study has shown.
Undecided voters researching election candidates were far more likely to back those who appeared towards the top of a Google search, even if the results were negative, scientists said.
The study by the American Institute for Behavioral Research and Technology, showed that deliberately influencing where candidates fell in search results swung opinion by 12 per cent.
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