Crazz Files

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Shop with a SELFIE! MasterCard trials facial recognition technology to verify payments


They clutter up social networking sites and cause irritating pile-ups at tourist attractions, but there may finally be a real use for selfies.

MasterCard is trialling a new technology that will allow people pay for their shopping using a selfie.

The service, called ‘Selfie Pay,’ uses facial recognition technology to verify the identity of a smartphone user. 

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